Crafting a Sensory Brand Experience by the Sea
Oceania
Client
CFI Group
Realiz3D
Industry
Real estate
Hospitality
Tags
Brand identity
Print Collateral
Large-Format Visuals
Social Media
Photography Art Direction
Promotional Video
Skills
Adobe Creative Suite
Figma
Midjourney / Flux
Kling / Veo 2 / Runway
ElevenLabs /Suno
Nestled between ocean and horizon, Oceania is a luxury resort and hotel designed for those who seek beauty in simplicity and serenity in every detail.
From dawn’s golden light to the calm of sunset reflections, every moment at Oceania is crafted to awaken the senses. Guests are invited into a world where nature’s rhythm sets the pace — from panoramic suites with ocean views to infinity pools that merge with the sky.
■ Brand Identity Design
I developed a sophisticated brand identity that reflects Oceania’s harmony between nature and luxury. From the logo to the color palette and typographic system, every element was designed to evoke serenity, balance, and timeless elegance.
■ Print Collateral
I crafted a range of premium print materials, brochures, menus, and welcome kits, designed with attention to tactile detail and editorial consistency, reinforcing the brand’s upscale positioning.
■ Large-Format Visuals
I imagined and produced an on-site visual language through custom signage and large-format installations, creating an intuitive and aesthetically pleasing environment that enhances the resort’s architecture and visitor journey.
■ Social Media
To translate Oceania’s emotional storytelling into digital form, I defined the creative direction for its social media presence, designing cohesive visual assets and launch campaigns that reflect the brand’s refined spirit across platforms.
■ Photography Style
I set the tone for Oceania’s photographic style, designing moodboards and directing the shoot to capture the resort’s atmosphere through soft light, natural compositions, and moments of tranquil luxury.
■ Promotional Video
To encapsulate the soul of Oceania, I wrote and directed a cinematic promotional film that blends powerful visuals with emotional storytelling, presenting the resort as more than a destination, an experience shaped by the rhythm of the waves.
■ Result
The outcome is a strong, elegant, and emotionally driven brand that sets Oceania apart in the luxury hospitality space. The visual identity, content, and storytelling work seamlessly together to create a memorable experience, both online and on-site, leaving a lasting impression on its audience and reinforcing its premium positioning.
