A Culinary Journey Through Moroccan Heritage
Le Douar
Client
Le Douar
Industry
Restaurant
Tags
Brand identity
Print Collateral
Large-Format Visuals
Social Media
Website Design
Promotional Video
Skills
Adobe Creative Suite
Figma
Midjourney / Flux
Nestled on the rooftop of Meydene, Le Douar invites guests on a sensory escape into the heart of traditional Moroccan cuisine. This open-air restaurant, located within M Avenue, offers more than just a meal, it delivers an immersive experience deeply rooted in history, flavor, and cultural legacy.
■ Brand Identity Design
I designed a visual identity rooted in meaning, where tradition meets contemporary elegance. The logo is built around an abstract symbol composed of Arabic letters that spell Douar “village.” This typographic fusion forms a unique emblem that celebrates the cultural roots of rural Morocco while giving it a refined, modern twist. The result is a brand that feels both familiar and iconic, echoing the spirit of gathering, heritage, and timeless authenticity.
■ Print Collateral
Menus, coasters, staff uniforms, and table signage were thoughtfully designed to reflect the culinary storytelling of Le Douar. I chose handcrafted textures and typography that echo Moroccan savoir-faire, adding poetic value to the printed materials while ensuring readability and visual harmony.
■ Large-Format Visuals
The open rooftop ambiance was enhanced with immersive visuals, blending tradition with simplicity. From entry signage to decorative walls and floor wayfinding, each piece was designed to guide guests gently into a sensory journey, with a focus on warmth, familiarity, and craftsmanship.
■ Social Media
The storytelling continued online through a cohesive digital content strategy. I directed the visual tone of the brand’s social channels by showcasing vibrant food photography, cultural anecdotes, and behind-the-scenes narratives. Every post was designed to feel like a window into the soul of Le Douar.
■ Website Design
The website mirrors the immersive spirit of the restaurant, with a clean and elegant UI infused with warm tones and subtle animations. I designed the experience to invite users into the story, from menu discovery to the origins of each dish, reinforcing Le Douar’s role as a culinary ambassador of Moroccan heritage.
■ Promotional Video
To encapsulate the sensory power of Le Douar, I directed a promotional film that captures not just the food, but the spirit behind it. The video features close-ups of traditional dishes, cooking rituals, and intimate rooftop moments, all woven into a visual narrative that celebrates the Moroccan art of hospitality.
■ Result
Le Douar is more than just a restaurant, it’s a living homage to Moroccan cuisine and culture. Through a cohesive and emotional design system, the brand now stands out as one of Marrakech’s most authentic gastronomic experiences. Every visual element contributes to a rich storytelling tapestry, deeply rooted in memory, emotion, and taste.
