Woven Memories: The Spirit of Itran & Igran Art
Itran & Igran Art
Client
Itran & Igran Art
Industry
Artisanat
Interior Design
E-Commerce
Tags
Brand Identity
Print Collateral
Large-Format Visuals
Packaging Design
Product Photography
Social Media
Website Design
Documentary Video
Skills
Photoshop
Illustrator
After Effect
Figma
AI Tools
Born in the heart of the Atlas Mountains, Itran & Igran Art is more than a store, it’s a tribute to the ancestral artistry of Berber women. Each rug is 100% handmade, carrying the soul of the weaver, the memory of the land, and the symbolism of a timeless culture. Behind every thread lies a story, woven with patience, emotion, and meaning.
■ Brand Identity Design
I developed a brand identity that reflects authenticity, elevation, and cultural richness. Inspired by Amazigh symbols, raw textures, and the natural tones of southern Morocco, the visual system bridges traditional craft with modern sensitivity. The name, meaning “Stars & Patterns”, expresses the poetic link between earth and sky, woven into every design.
■ Print Collateral
Printed materials were designed to support the brand’s storytelling approach, from artisan cards to collection flyers and inserts. Each piece features warm, earthy tones, paired with a minimalist layout to let the product and its origin speak for themselves. The visual tone is elegant, soft, and rooted in the values of craftsmanship.
■ Product Photography
I organized and directed a full product shoot to highlight the textures, patterns, and authenticity of each rug. The goal was to capture not just the product, but its soul, through natural light, earthy backdrops, and framing that reveals the uniqueness of the craftsmanship.
■ Packaging & Product Design
I designed an exclusive line of ceramic items, mugs, pots, and home accessories, combining Berber heritage with a modern edge. From the shape to the patterns, each piece was fully imagined to reflect a balance between authenticity and contemporary design.
I also created the complete packaging experience for the rugs: kraft boxes or woven bags, custom labels, ribbons… every detail was crafted to tell a story and elevate the unboxing into a moment of connection.
■ Social Media
The content strategy focused on calm, sincere, and culturally-rooted storytelling. I produced and edited visuals that showcase close-ups, weaver portraits, and fragments of daily life in the villages, to engage a curious and respectful audience.
■ Motion Design
To break the mold and capture hearts, I crafted a series of animated videos blending tradition with imagination.
From rugs floating in dreamy worlds to the daily life of the Itran & Igran team reimagined as a pixel-art video game, each piece offered a fresh, unexpected perspective on the brand.
A bold way to honor heritage, by rewriting its rules.
■ Website Design
The online experience was designed to be fluid and intimate. Each rug is showcased with background on the artisan, origin, and symbolism, allowing users to discover, not just browse. The minimalist aesthetic reflects the brand’s values of simplicity and authenticity.
■ Promotional Video
To authentically capture the spirit of Berber artisans, I traveled to their villages and documented their daily lives and weaving rituals. Through artistic direction and AI tools, I crafted an emotional and immersive video that shares their world with honesty, love, and inspiration.
■ Result
The result is a delicate and powerful brand universe that honors both the craft and the soul behind every rug. Through a thoughtful blend of design, storytelling, and real-life immersion, Itran & Igran Art has become more than a brand, it’s a living narrative. Each visual, from packaging to video, carries the warmth of the artisans’ hands and the silence of the Atlas mountains. By combining traditional artistry with modern creative tools, the project creates a timeless experience, one that invites people to feel, connect, and remember.
